Our Leadership

Primary Specialties:

Major Pursuit Leadership & Management
Strategic Planning including Annual Marketing Planning & Business Planning
Marketing and Business Development Training
Lead Generation and Development
Market Research & Feasibility
Facilitation & Teambuilding
PR/Image & Advocacy

Experience

President and CEO of The Goodwin Marketing Group, LLC
2010-Present

Senior Vice President at PBS&J
January 2007 - January 2010

National Business Development Director
Director of Strategic Marketing and National Pursuits

Served as National Business Development Director for the 30th largest engineering, architectural and construction consulting firm in the United States. Pioneered the development and successful execution of the PBS&J National Pursuits Program achieving a 75% win rate for targeted national pursuits with new and existing clients. Led national pursuits across all company business lines including transportation, federal, environmental, civil, architectural and construction and all geographic areas including California, Southwest, Central US, East and Florida.

Senior Vice President at HDR
August 1996 - December 2006

Southeast Senior Marketing Manager
Developed and implemented national pursuits and marketing training programs for the firm across the company. Managed 13 marketing program managers as the Southeast Sr. Marketing Manager and achieved the most successful national pursuits program in the company for two consecutive years (based on hit rates and fee volume).

Solid Waste Program Manager
August 1992 - January 1996
Progressed through a series of positions developing clients on a city/county level to state and federal levels .Used the solid waste management platform to build HDR's business in the water resources, managment consulting, brownfields and water and wastewater utilities markets.

Marketing Director at Reynolds Smith & Hills, Inc
January 1990 - August 1992
Responsible for the marketing of all services housed in the Tampa office. Services included architectural, civil, transportation, landscape architecture, environmental sciences and construction administration. Also served as the first Municipal Program Manager of the corporation in 1992. Successful marketing initiative include highway and park design for Pinellas County.

Marketing Director at Wade-Trim Inc
January 1988 - January 1990

Business Development Manager at CDM
January 1981 - January 1988

Urban Planning Intern at City of Gainesville
January 1979 - December 1980
Helped author and prepare Land Use Element of 1980 Comprehensive Plan for City. Engaged in first Historic Preservation Program for the city.

Education

University of Florida
B.A., Economics, 1976 - 1980

Florida State University
M.S.P, Urban Regional Planning, 1991

Activities and Societies

Kappa Alpha Order and the Society for Marketing Professional Services (SMPS) Fellow