COVID RESPONSE PLANS (CRP’S) AND INFRASTRUCTURE

The emergence of the COVID-19 pandemic has certainly changed the landscape of businesses, governments and the built environment for many years to come. All companies, including yours, need to have an immediate and mid-range plan of how to succeed in these changing markets.

G2 Marketing is helping clients right now deal with the complexities of this situation. First, companies have to conduct an assessment of their positions and quickly gather the intelligence needed to successfully move forward. At G2, we have developed a Five-Point COVID-market RESPONSE PLAN (CRP) to set a path to success. Key components of the plan include:

Your G2 Marketing Five-Point CRP

Rapid Assessment

Changing Markets Intelligence

Re-Strategizing

Action Plan Development

Execution & Implementation

Comparison of our Current COVID State to Mercury Retrograde

 

In general terms, Mercury Retrograde is an instant signal that the entire world is changing with everything in flux on the road ahead. We are currently in this point of “Kinetic Suspense” with lots of motion but no assurance of where we are. This is surely the time when you need the best response plan possible. Without an effective CRP you may get left behind … or worse.

INFRASTRUCTURE OPPORTUNITIES

As we all watch the federal government relief and support initiatives, an Infrastructure Program is very probable to keep our country’s economic activity moving in a positive direction. G2 Marketing is well versed in Infrastructure “Stimulus” Programs, having led similar recovery programs:

“Post  9/11” with a Top 5 ENR architecture, engineering and construction management company during the Bush Administration, and;

The 2008-2009 “Stimulus Program” during the Obama Administration for Post Buckley Schuh & Jernigan (PBSJ Corporation) 

The current proposed program will include funding of water & wastewater infrastructure, roads & bridges, passenger rail, ports & harbors, internet broadband, greenhouse emissions and numerous other civil, private and quasi-public programs. Once a program is reached, this rising tide will raise all ships.

In the past, the Infrastructure Market has been similar to the mythical character “Bigfoot.” Some people think they have seen it, a frenzy of activity ensues, only for us to find out that it isn’t real. For many people in this country English is their first language and for folks like G2, infrastructure is our second. G2 Marketing know how to help you attack this market. Our Six-Step Infrastructure Strategy Plan for Success is:

Step 1 - Monitor and Assess the Federal Infrastructure Funding and Programs Initiative (including prioritization of projects)

Step 2 - Develop your company’s specific Infrastructure Marketing Action Plan 

Step 3 - Unleash your Aggressive Infrastructure Marketing Action Plan

Step 4 - Aggressive and Efficient Pursuit of Opportunities

Step 5 - Win Infrastructure Programs and Projects

Step 6 - Reap the Rewards and Benefits and Re-assess Your Plan