Marketing, Business Development and Sales Training
MARKETING, SALES AND BD TRAINING
If you do not currently have a consistent program for winning work and “selling your services,” we are here to help you. G2 Marketing designs and develops custom Marketing and Business Development programs for your company with you that result in measurable success including increased (well) win rates, enhanced client relationships and marketing, and marketing team work. Beginning with a BD Assessment and Survey, we identify together the areas of the 12 Domains to build your program around. And the Proof is in the Pudding as our clients tell you:
Engaging G2 Marketing for your Marketing, BD and Sales Training Program will generate the following “Take Home” Value and “Leave Behind” Benefits for you and your team:
Value Checklist From G2 Marketing Training
- Market Research Tool and Techniques
- Leadership Training for BD and Marketing
- Strategic Client Selection
- Doer-Seller Training
- Building Relationships With Target Clients
- Growing Existing Client Relationships
- Preparing an Overall Client Capture Plan
- Marketing Existing Clients
- Seller-Doer Training
- Pursuit Management and Leadership
- Client Analysis and Assessment
- Strategic Pursuit Capture Planning
- Selling Message Development
- Theme and Storyboarding
- Superior Proposals
- Winning Presentations
- Measuring the Results
"We engaged G2 Marketing to develop and deliver our BD and Sales Training Program. They first conducted a thorough benchmarking phase and developed a custom-tailored marketing and business development training program for the firm. We asked for a focus on building client relationships, capture planning and pursuit management, and winning proposals and presentations. We are extremely pleased with the strategic results of our program and recommend G2 Marketing for your firm’s marketing training needs.”
-Tom Brzezinski, Chief Business Development Officer, Wade Trim
“I brought Greg’s marketing leadership and creativity to our firm. He developed our original Way 2 Win Marketing Training Program which has been very successful for Gresham Smith and Partners. During the first two years of the program our win rates as a firm went from 19% to over 50%. Until we brought G2 Marketing on board, we did not have the essential tools like capture planning, storyboarding, theme and message development and client management techniques. I strongly recommend them for any firm considering a marketing training program."
-Joe Whitson, Executive Vice President Gresham Smith and Partners
“Greg Goodwin developed the groundbreaking Marketing 301 High Performance Marketing for HDR. It was first in the industry to teach the comprehensive tools and techniques needed to be consistently win new work in the A/E/C marketplaces. There may be other training programs, but make no mistake, Greg’s innovative program was the first and still is the best. We have used the concepts and tools he laid our for the past 18 years.”
-Mike Doiel, Director of Marketing HDR
Using a benchmarking assessment and survey, we craft and deliver the program you need to train your team to win business in your markets.
